Technology Market Dynamics in India

The Technology market in India is overrated. Compared to developed nations, it hardly exists. Where it exists, the user’s ability to spend on your product is low. Many times, companies focusing on selling technology to Indian market, forget why they are in business. You are in business to make money.

India Tech market

The reality in this Indian technology business environment is that there’s a very small market of users, and you will not experience North American type user growth on this side of earth. There’s also a limited amount of money from firms that is available to be spent on your technology business. Be against educating a new market in India, because the market is too small compared to the costs.

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