Balance Transfers and 3% Fees

From January this year, Discover and Chase has been aggressively marketing by sending me Balance transfer checks in mails and emails. I get three mails in a week from these companies. One common thread among both these offers is the $5 minimum or the 3% Balance transfer fees. $5 minimum seems to be the lure, the real catch is in the 3% fees.
Lets look at an example,
Suppose you Balance transfer $2000 to Discover,
5% fees on $2000 is $100, so $5 minimum fees doesn’t apply here

So all the mails and e-mails is to get the $100 fees on a $2000 balance transfer, which is good for Discover and Chase. Is it good for you or me ?
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